OK, Let's talk Bridgejumper or is it?
Ronbets
Senior Member
Cincinnati restaurateur offers a free steak dinner to the entire N.Ky student body if they defeat UKentucky. Info mentioned briefly on Capitol One pregame show. Smart or not?
Comments
Now if he said, if they stay within single digits that would be a man taking a chance for some pub.
Promo is for entire student body so athletes are not getting special treatment
If N.Ky pulled the upset he's looking at 225-250k liablility.
15k dinners @$15 per head.
a. $8 per meal. No USDA or Choice, just the cheap shoe leather.
b. $7 per head to serve plus expenses which will be partially recovered.
c. He would get nationwide attention from all the media outlets.
d. He could payoff annuity style. Stretch out freebees extended period.
e. Still make $$ on overpriced drinks.
If Kentucky wins he got tremendous exposure in the Cincy, Covington,Florence metro area. Atleast 50k in gimmick advertising.
Smart move. He beat the price considerably. Laying 5-1 on a 30-1 shot.